The Last Word

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About J.R.

J.R. Hoeft is the founder and editor-in-chief of Bearing Drift. He is also a public relations and communications manager who develops and implements communication strategies for non-profit, corporate, and campaign organizations.  He is well-versed in social media and traditional media relations.

J.R. is also known for his conservative perspective, having written about Virginia politics for more than a decade. In addition to Bearing Drift, he has contributed columns to The Daily Press and The Washington Times. He also regularly appears as a guest on talk radio programs throughout Virginia and makes frequent appearances on WVEC-13 (ABC, Norfolk) to offer political analysis.  

J.R. is a manager at Virginia Line Media, which distributes Bearing Drift, the radio show “The Score,” Bearing Drift Magazine, and his weekly email, “The Last Word.”

J.R. is a proud retired Navy veteran, where he served as a nuclear reactor operator, navigator, and public affairs officer.  He has participated in crisis communications during Hurricane Katrina, the Russian invasion of Georgia, the Deepwater Horizon incident, NATO involvement in Libya, flood relief in Pakistan, and more. He was also the spokesman for the military for one year for the United Nations Stabilization Mission in Haiti. His photos and interviews have appeared worldwide.

Following his Navy career, J.R. has provided communication support to Virginia Uranium, the Virginia Environmental Professionals’ Organization, Curtis Colgate for Second Congressional District Chairman, and the Partnership for a New American Economy.

J.R. has a Bachelor’s in Economics and Master’s in Business Administration from Old Dominion University,  is the former president of Trinity Lutheran Church in Norfolk, is the public relations ministry director of Hope Lutheran Church in Virginia Beach, and a member of the Public Relations Society of America.  

He is also a firm believer in the Oxford comma.

J.R. is available to speak, provide training and coaching, and PR support. Contact him.