Helping ensure people understand one another is the key to any communications, especially corporate communications and public relations. In today’s communication environment, a professional PR practitioner must be able to plan strategically, have a mastery of public relations tactics, and stay ahead of new developments; they must be trusted advisers and crisis communicators; they must be teachers; and they must be collaborative and detail-oriented.


J.R. Hoeft is a pioneer in social media. He led the government’s first foray into using Twitter, Facebook, YouTube, and Cover-It Live during the Deepwater Horizon incident of 2009. He also has served as the chief public information officer for the United Nations military component in Haiti.


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